May 15th, 2018
A sketch detailing the overall journey a customer takes when purchasing a product off of a large online e-commerce retailer. Our goal during this project was to focus on the impact of the product packaging on the end-to-end customer journey. The focus of our research was to determine if the packaging plays a role in the decision making process, and to uncover opportunities where packaging might excite and empower customers as well as reinforce positive brand recognition for new tech products.
October 2nd, 2017
Lately I've been seeking out more outlets to play with digital design outside of work, exploring how illustration can be useed for storytelling in different settings. When a friend mentioned the development of an app concept he would be pitching, I took the opportunity to work with him on initial branding and storyboarding. Here, you can see an illustration made for each step in the process for a proposed "How It Works" page, describing the service for his pitch to Y Combinator this October. The general concept behind Communally is a platform to empower local communities to work together on bettering their neighborhood through prompts and funding provided by companies in the area. The goal is to give businesses a more personal way to connect with different communities, and augment the ability for impactful ideas to come to life.
You can see the rest of the concept site here.
September 21st, 2017
Variable (formally All Things X) is a quarterly publication on culture for IBM Design, sent to more than 30 studios worldwide. In April 2017 I joined as a writer and designer, and ended up taking on some editing work as well for volume 4 with the theme: Consume.
My contributions this go around included a recipe for zuchinni bread-- baked, photographed, and designed by myself-- as well as a piece focused on the art of digital tidying, inspired by the KonMari method. Writing this piece was a bit of a challenge for me, as I'm usually not the tidiest of file keepers... but it turned into a great learning opportunity on how to concisely get my message across as well as how to keep my desktop (and sock drawer) clutter free with minimal effort. Big shout out to Maranda Bodas for editing my long-windedness and Lauren Rice for designing a kick-ass spread! (link to atricle soon to come).
August 13th, 2017
Every few quarters, IBM Design hosts an event to get designers from different business units and teams together to catch up on company-wide initiatives, share upcoming news, and just get to know each other a little bit. The Design HQ is in Austin, but the San Francisco studio serves as the second largest design hub within IBM, and is often the meeting place for IBMers in the larger Bay Area for events such as these. Designers across IBM were asked to create poster submitions for their studio to sit at the larger summit in Austin, and as a recent transplant to San Francisco I thought it might be fun to center my submission around the only real local icon I had in mind, the Golden Gate Bridge. I played around with a few formats and colors within the IBM Design Guide, and had a good time getting back into Illustrator after a long few weeks of user interviews and synthesis work. My design wasn't used at the global summit, but was featured in a collection of the top submissions for our local summit in the downtown SF office.