Coqual (formally the Center for Talent Innovation) is a non-profit that empowers companies to create diverse and inclusive workplaces where every person belongs.
Contracting at Design Minded under Saundra Marcel, I partnered with the design team at Pentagram to develop verbal identity in tandem with a total rebrand and web redesign. The scope of the project was large, and resulted in collated brand guidelines as well as deliverables like written web copy and coded, web-ready assets.
As a researcher, strategist, and writer, I worked with the design team to flesh out visual concepts based on language and quick figures the team at Coqual wished to surface.
I consulted on information architecture, wrote editorial guidelines for the new brand, crafted web copy for the home page, and helped define the tagline and collatoral materal.
Other Projects
Coqual RebrandBranding, Voice and Tone
Workiva Core MessagingBranding, Voice and Tone
Sutherland LabsService Design, Research, Consulting
Data Science Experience LocalEnterprise Software
IBM QInteractive Experience